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Web Survey Bibliography

Title Privacy in Market Research: Rights, Responsibilities and Remedies
Author Murphy, P. E.
Year 2000
Access date 31.08.2004
Abstract This paper examines the issue of online privacy in marketing and market research within Europe and the United States. Both legal and moral rights are examined. Personal, corporate and business association responsibilities for the protection of privacy are discussed. Several regulatory and self-regulatory remedies are highlighted. Finally, implications for market researchers are drawn by proposing several potential privacy protection mechanisms.
Year of publication2000
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - 2000 (46)